Komilfo Guide is a new informational and educational section of the Komilfo brand blog, created in collaboration with experienced nail industry professionals. Its goal is to become a reliable source of structured, verified, and practically useful knowledge for manicure specialists.
Within this section, we will cover a wide range of topics:
- Recommendations on choosing materials and tools;
- Technical nuances of working with gel polishes, bases, top coats, etc.;
- Professional advice on organizing the workflow;
- Cost optimization and improving workshop efficiency;
- Tools to increase profits and develop your personal brand.
Komilfo Guide combines expert opinions and the real experience of practicing masters so that you can grow with us — confidently, professionally, and based on quality.
Hello! My name is Annushka Moroz. I am a manicure master with 19 years of experience, founder of a signature manicure academy and beauty studio where we have already provided over 40,000 services and graduated 12,000 masters worldwide.
I am a judge at international championships, a speaker at Ukrainian and European conferences, a champion trainer, a brand technologist, a certified life coach, and business trainer.
My mission is to help masters not only provide quality services but build a stable and profitable business.
Instagram: @annushka_moroz_ | @annushka_moroz_academy
Problem: Why do most masters spend money on materials they don’t use?
МI am often asked:
“How do I stop spending all my earned money on materials and still not find ‘that perfect product’?”
Masters complain that they:
- Buy everything they see;
- Get lost in trends;
- Don’t understand what they really need;
- Have shelves filled with materials long past their expiry date;
- Cannot find their ideal set of work tools.
All this happens due to fear, uncertainty, and lack of a systematic approach.
Three types of masters. Which one are you?
To understand this problem, I conditionally divide masters into three types. Let’s find out who you are!
1. The Collector Master
- You buy everything you see on Instagram feeds or exhibition stands.
- You can’t pass by a new product even if you don’t know how to use it.
- Your arsenal is like a museum: everything is there, but nothing is used.
- You constantly move jars from place to place waiting for “that one client.”
Result: money spent, productivity zero.
2. The Economist Master
- You believe that one base is enough for all cases.
- You work “on the edge,” but with minimum expenses.
- You ignore the specifics of materials: “all bases are the same, just marketing.”
- You invent “new” techniques from makeshift tools instead of investing in quality.
Result: clients don’t come back because the service is unstable.
3. The Conscious Master
- You know what services you provide and for whom.
- You have an optimal set of materials that you really use.
- You buy new products only when you are sure they will bring results.
- You work consciously — expenses and profits are controlled.
Result: quality, loyal clients, stable income, development.
Why do we buy extra?
The psychology of consumption in the nail industry is very similar to the fashion industry. The main reasons:
- Fear of lack of choice — it seems that having more increases the chances of pleasing the client.
- Chasing trends — we want to be up to date with novelties even if they don’t match our audience.
- Marketing pressure — sales, bloggers, advertising.
- Uncertainty about specialization — you don’t know what you want to do, so you buy everything.
How to find balance?
To build your ideal arsenal, you need to understand what tasks each specific material, tool, or equipment can solve.
Step 1: Define your service profile
What services do you provide?
- Natural nails (manicure, coating)
- Extensions / corrections
- Strengthening
- Work with feet (aesthetics, podology)
- Designs (simple, complex, minimalism?)
Step 2: Understand your client
- What is your client’s profile?
- What do they order most often?
- Do they like complex designs?
- Do they ask for strengthening or just gel polish?
- What colors do they prefer?
Practice: Imagine 5-10 of your clients and write down what they order. This is your guide for purchasing.
Classification of materials: what and for what?
Important to know:
- Under-cured material = allergies, burns, lifting.
- Over-cured = fragility, breakage.
- Proper nail preparation and correct application are important.
Conditionally, all materials are divided into:
- Hard
— Suitable for work on both short and longer nails. Helps create quality and reliable strengthening, extension, correction. If necessary, helps correct architecture and strengthen thin and brittle nails.
?If you have clients with thin, brittle, and damaged nails, you definitely need to have hard materials in your arsenal.
- Soft (plastic)
— Ideal solution for manicure services and gel polish coating. Base coating is an ideal solution for those who focus on natural shapes and thin layers.
Working with bases/gel polishes allows for flexible coatings that mimic the plasticity of natural nails and provide good cushioning.
Line of hard materials KOMILFO:
Available in volumes: 15, 30, 50 г
Colors in the palette: 10
A universal product with thick consistency and thixotropic properties. Holds the arch perfectly and belongs to the strongest materials in the line.
Suitable for:
- Perfect for architecture restoration
- Repairing corners
- Extensions on dual/sculpting forms
- Simple and complex correction
Advantages:
- Does not spread
- Holds arch perfectly
- Very strong
Features:
- Not suitable for “no-file” techniques
- May cause problems for beginner masters during sculpting
Available in volumes: 15, 30, 50 g
Colors in the palette: 16
The most versatile and convenient product for all types of work and services.
Suitable for:
- Extensions on dual and sculpting forms
- Correction and extensions in “no-file” technique
- Repair, architecture restoration
- Strengthening
Advantages:
- Versatility
- Ideal consistency and self-leveling
- Flexible in a thin layer
- Strong and reliable in a thicker layer
Features:
- May cause difficulties for beginner masters when building corners and parallels
Available in volume: 15 ml
Colors in the palette: 9
Liquid gel with a convenient consistency that closely resembles the usual base consistency for masters.
Ideal for fast work.
Suitable for:
- Nail strengthening
- Simple correction
- Minimal length extension
Advantages:
- Convenient consistency
- Flexible in a thin layer
- Speed of work
- Does not require surface filing
Features:
- Not a universal product for all types of work
- Suitable for short and medium length
Available in volume: 15 ml
Colors in the palette: 16
A product that closely resembles the usual Bottle gel but has an even thinner consistency.
Suitable for:
- Nail strengthening
- Simple correction
- Minimal and medium length
Advantages:
- Convenient consistency
- Flexible in a thin layer
- Speed of work
- Does not require surface filing
Features:
- Not a universal product for all types of work
Soft Materials KOMILFO
Materials of the soft and plastic category. All types of bases. But it is important to understand that bases also differ in consistency and plasticity.
Available volumes: 5, 15 ml
The strongest and hardest base in the entire assortment, for strengthening.
- Has a thick gel-like consistency.
- Perfect for nail strengthening.
- May require filing of the free edge on thin, weakened, curling nails (not always necessary if the nail plate is damaged).
Available volumes: 8, 15, 30 ml
Consistency closer to liquid. Good adhesive. Suitable as a “base” under other materials.
- Plastic
- Good cushioning
- Good adhesion
- Does not add extra thickness when used as a base
Available volumes: 8, 15, 30, 50, 100 ml
Medium consistency base with a maximally plastic formula. Good adhesive and can be used as a “base” under other materials.
- Not suitable for nail strengthening
- Not recommended for thick layer application
- Good cushioning
DECORATIVE BASES
Depending on the line, may have various colorations and decorative inclusions.
?Ideal solution for a master whose clients love delicate and very natural colors.
Colored and decorative bases save time and money.
Conclusion
To avoid overspending, you need to:
- Know your specialization
- Understand your clients
- Buy purposefully
- Study material characteristics
The best master is not the one who has everything but the one who knows what and why they have.
? Giveaway from Komilfo and Annushka Moroz!
On the occasion of the release of a new article in the Komilfo Guide section, we prepared a themed giveaway with its author — Annushka Moroz, a nail service master with 19 years of experience, founder of a manicure academy and beauty studio. She is a judge of international championships, speaker at professional conferences, certified coach, and business trainer.
? Duration of the giveaway:
May 16–23, 2025
? Participation conditions:
- Leave a meaningful comment under the article with your Instagram handle.
- Follow @annushka_moroz on Instagram.
- Optional: share the article or post in stories tagging @komilfo.beta-test.space and @annushka_moroz (not mandatory but appreciated ?).
? Bonus for all participants!
During the giveaway period, an exclusive personal promo code from Annushka Moroz is active for a discount on Komilfo materials in the official online store.
? Promo code: MOROZ20
? Discount: 20% off all brand products
⏰ Valid from May 16 to May 23, 2025
? Winner announcement:
May 23, 2025 in @komilfo.beta-test.space stories.
23.05.25 в сторис @komilfo.beta-test.space.